Google’s recent changes to Business Profile requirements are especially important to understand for piano technicians whose work is more service-area not storefront based. If your profile isn’t set up correctly, you risk suspension or removal, which can cut off a vital source of new customers.

A roundtable discussion with four experts on best practices when it comes to setting up your first commercial shop space.

It’s a question many technicians dread: “How much do you think I should sell my piano for?” We have training in tuning and repairs, but providing professional recommendations regarding sales usually falls outside our realm of expertise. The good news is, it’s not hard, and unlike most of the technical skills you have already mastered, you will only need a few practice rounds of Market Analysis to add it to your toolbag.

For technicians in their first few years of working, figuring out how to price tech services can be tricky.