About
Foundations of Digital Marketing for Piano Technicians is a self-paced course designed for piano technicians who want a steady, professional way to attract the right clients online without gimmicks. You’ll learn why marketing matters in a service-based, reputation-driven trade, and how to build trust. Step by step, you’ll clarify your ideal customers, shape a clear message, strengthen your online presence, and create simple systems for visibility, reviews, and referrals so your work is easier to find, and easier to choose. This class is taught by Laura Rose, and includes a free marketing evaluation of your business. Laura Rose is an expert in marketing and communications, possessing a wealth of knowledge and experience in the field. Her expertise encompasses a wide range of strategies and techniques that are essential for effectively conveying messages and building strong brand identities. Throughout her career, she has honed her skills in various aspects of marketing, including digital marketing, content creation, public relations, and social media management. Although she is not a piano technician, Laura has cultivated a unique niche within the piano industry. Over the past five years, she has engaged in collaborative projects with piano technicians, manufacturers, and piano retail locations. Laura has taught digital marketing classes at colleges, conferences, and online.